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Merch Concept, Marketing Copy

“DESIGNER ESSENTIALS”
Merch Concept

I developed a merch design concept for my studio under the brand name “OK KAREN” which seamlessly integrates my studio’s branding (the neon hyphen and heavy use of Helvetica). Under the brand I created a collection titled “DESIGNER ESSENTIALS” with conceptual products geared towards the graphic design community. My goal was to evoke a witty sense of commonality and relatability. I aimed to 'productize' the everyday challenges designers face by designing retail-forward products as solutions, and using tongue-in-cheek marketing copy that resonates. The vision was to design merch that speaks to the culture, blending unisex style vibes with a touch of playful humour.