Best Practices + Resources
Branding isn't just a fancy logo or a catchy tagline. It's the essence of your business, your vibe, your story. Why do people stay loyal to certain brands? It's because they connect on a deeper level. Let's break down why investing in branding is non-negotiable for your start-up's success.
Read MoreWe all know branding is crucial, but how much should you actually invest in it? The answer isn’t one-size-fits-all. It depends on your business stage, goals, and resources as well as how experienced your designer is. Here’s a breakdown to help you decide how much to allocate to your branding efforts, with some real-world ranges from low to high in CAD.
Read MoreCreative-hyphenates are visual problem solvers and abstract thinkers. By bringing different perspectives and approaches to their work, a creative-hyphenate is able to come up with innovative solutions to creative challenges.
Read More“Visual Communication” - the fancy term for making things look good. It's not just about slapping a pretty picture on your website or pitch deck, my friend. It's so much more than that…
Read MoreA BRAND AUDIT by a branding professional can help your small business by looking at your brand with a fresh set of eyes, and assess the effectiveness of your brand and if it’s resonating with your target audience.
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