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washbeautyco.
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Creative Direction, Branding, Packaging Design & Marketing Visuals
washbeautyco.
washbeautyco. is a 100% all-natural skincare product made with konjac plants sourced from Jeju Island in South Korea. The brand was developed to evoke clean minimalism with a gender neutral appeal. The creative direction for the branding and packaging was designed to mirror the simplicity of the product itself. A custom die-cut one-piece packaging design was developed to allow the product to be aesthetically displayed either standing or hung, depending on the retail display application.
