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Creative Direction, Packaging & Marketing Visuals

wbco. Tattoo Aftercare

wbco. Tattoo Aftercare is a subset of washbeautyco., a range of eco skincare brands. The product is a 100% all-natural and biodegradable cleansing sponge made with konjac plants sourced from Jeju Island in South Korea, and is commonly found in the natural skincare market. Also ideal for tattoo cleansing aftercare, there was an opportunity to create a brand that was geared specifically to the tattoo market. I was the creative director (or ‘director of vibes’) for the brand and created the packaging, crafted the copywriting, marketing visuals and curated in-person activations.